The rapid and meteoric reach that one solitary piece of content can achieve on social media is astonishing. You can churn out content on a daily basis with only a modest engagement rate and then wake up the next day with hundreds of thousands of likes, shares and comments from around the world. And then there are those that run into the millions…
A varied range of visually appealing and intriguing photos can give you a huge advantage in the world of classical music marketing and public relations. Whether it’s press coverage success, social media impact or eye-popping advertisements, the old adage “a picture says a thousand words” rings true across the board. The importance of quality artwork was drilled into me from my early training and it remains, to this day, one of the first items on the agenda with all my clients.
One of my favorite ways to spend a rehearsal break, assuming I’m not running to the nearest store for much needed snacks or furiously practicing a fiendishly difficult section, is to catch up with friends and fellow colleagues. I can vividly recall one such occasion when a member within a small gathering of musicians suddenly announced to the rest of us that they were off to “network.”
Whether you’re an individual musician or part of an arts organization, marketing dollars are scarce. The good news is that having limited funds forces you to carefully consider the placement of every single penny and to be extremely creative with your efforts, two skills that are required for successful marketing with a small budget.
How many times have you been told that being a classical musician is a difficult journey, paved with uncertainty, rejection and seemingly insurmountable obstacles? Is it any wonder that we often struggle to make ends meet or pursue our goals with contentment if we are conditioned to accept “hardship” throughout our entire lives?
The dreaded bio. Many a painful hour has been spent sat hunched over a computer attempting to cobble together various highlights, accolades and milestones into one cohesive narrative. After what seems like an eternity of suffering, the finished article feels no closer to perfection than when you first started.
Falling into the world of marketing was one of the most significant moments in my career as a classical musician. After almost a decade promoting not only artists and organizations but also my own projects, I have come to learn how much success this crucial skill can bring within the classical music industry.