There are many personal and professional benefits that come with building a following on social media. But wouldn’t it be nice to earn a little extra cash after all that spent time and effort? The good news is that you can!
A couple of months ago, many British classical musicians were up in arms over the return of the upcoming Classic Brit Awards 2018 on June 13. This traditionally glitzy award ceremony held at the Royal Albert Hall in London has sparked criticism from some quarters for its populist, mainstream focus and cheapening of classical music.
The rapid and meteoric reach that one solitary piece of content can achieve on social media is astonishing. You can churn out content on a daily basis with only a modest engagement rate and then wake up the next day with hundreds of thousands of likes, shares and comments from around the world. And then there are those that run into the millions…
A varied range of visually appealing and intriguing photos can give you a huge advantage in the world of classical music marketing and public relations. Whether it’s press coverage success, social media impact or eye-popping advertisements, the old adage “a picture says a thousand words” rings true across the board. The importance of quality artwork was drilled into me from my early training and it remains, to this day, one of the first items on the agenda with all my clients.