The phrase “personal brand” may fill you with apprehension or even outright disdain but don’t let this seemingly cold, corporate-sounding jargon distract you from one of the core pillars of your marketing success as a classical musician in today’s modern world.
How many times have you been told that being a classical musician is a difficult journey, paved with uncertainty, rejection and seemingly insurmountable obstacles? Is it any wonder that we often struggle to make ends meet or pursue our goals with contentment if we are conditioned to accept “hardship” throughout our entire lives?
The dreaded bio. Many a painful hour has been spent sat hunched over a computer attempting to cobble together various highlights, accolades and milestones into one cohesive narrative. After what seems like an eternity of suffering, the finished article feels no closer to perfection than when you first started.
Falling into the world of marketing was one of the most significant moments in my career as a classical musician. After almost a decade promoting not only artists and organizations but also my own projects, I have come to learn how much success this crucial skill can bring within the classical music industry.