It’s no secret that I believe Facebook advertising to be one of the most powerful marketing tools on the planet for classical musicians and arts organizations. But what does advertising on Facebook actually look like? What are the nuts and bolts of executing a campaign to promote a concert? And what are the possible results?
A couple of months ago, many British classical musicians were up in arms over the return of the upcoming Classic Brit Awards 2018 on June 13. This traditionally glitzy award ceremony held at the Royal Albert Hall in London has sparked criticism from some quarters for its populist, mainstream focus and cheapening of classical music.