Time. There just never seems to be enough of it. After sleeping, eating, exercising (maybe), grocery shopping and paying the bills, how much time is actually left for such career essentials as practice, planning your next recital and preparing student lesson plans?
A couple of months ago, many British classical musicians were up in arms over the return of the upcoming Classic Brit Awards 2018 on June 13. This traditionally glitzy award ceremony held at the Royal Albert Hall in London has sparked criticism from some quarters for its populist, mainstream focus and cheapening of classical music.
The rapid and meteoric reach that one solitary piece of content can achieve on social media is astonishing. You can churn out content on a daily basis with only a modest engagement rate and then wake up the next day with hundreds of thousands of likes, shares and comments from around the world. And then there are those that run into the millions…
A varied range of visually appealing and intriguing photos can give you a huge advantage in the world of classical music marketing and public relations. Whether it’s press coverage success, social media impact or eye-popping advertisements, the old adage “a picture says a thousand words” rings true across the board. The importance of quality artwork was drilled into me from my early training and it remains, to this day, one of the first items on the agenda with all my clients.
One of my favorite ways to spend a rehearsal break, assuming I’m not running to the nearest store for much needed snacks or furiously practicing a fiendishly difficult section, is to catch up with friends and fellow colleagues. I can vividly recall one such occasion when a member within a small gathering of musicians suddenly announced to the rest of us that they were off to “network.”
Whether you’re an individual musician or part of an arts organization, marketing dollars are scarce. The good news is that having limited funds forces you to carefully consider the placement of every single penny and to be extremely creative with your efforts, two skills that are required for successful marketing with a small budget.